Personal Branding - Who Are We?

Personal branding is a concept that most of us have heard of, but not too many have truly considered.  This issue seems to be coming up more an more lately, and it is worth some additional attention.  I came to the conclusion this week that it was time to dig a little deeper into this concept.

Scott Adams, the creator of Dilbert, takes the notion of personal branding to a bit of an extreme in his recent Sunday comic.  The harsh reality though is that we really do have a lot of additional information about ourselves online and available for anyone and everyone to review.